Political Marketing and Czech Political Parties. Electoral Campaign in 2006

Since 1989 the nature of the electoral campaigns have rapidly changed, they have also brought new aspects into political communication such as professionalization, negative marketing etc. Together with political marketing sophisticated techniques used for analyzing electoral market emerged. Of course this area caught the attention of political science. This publication is a contribution to developing research within political marketing in the Czech Republic. It focuses on Elections 2006 in the Czech Republic and brings case studies of selected electoral campaigns. The campaigns of 2006 represent a milestone in the brief campaign history in the Czech Republic. The book has been published in the Czech language and is available for order here.